McDonald's has renamed its crispy chicken sandwich McCrispy. According tothe company's website, the (trademark) McCrispy consists of a white meat chicken breast, spicy pickles and a buttered potato roll. It is also available in Deluxe and Spicy versions.
The McCrispy retails for $4.59 at the Louisville, Kentucky market, while the Spicy version costs $4.69 and the Deluxe version costs $4.99. McCrispy meals cost $8.38, $8.48 and $8.88 respectively. The app notes that these products are no longer available after midnight.
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The sandwiches will be available from March 13.
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In a statement,the company wrote, "McDonald's Crispy Chicken Sandwich quickly became a fan favorite when it first hit U.S. menus in 2021. And now, this beloved sandwich joins some of our most iconic menu items – McNuggets, McMuffin, sandwiches and McFlurry desserts – with a fresh new name: McCrispy. Earning your 'Mc' is a true badge of honor from McDonald's."
Additionally, McDonald's now lists a Bacon Ranch McCrispy on its website, which is also available in a Deluxe version. At the Louisville, Kentucky market, they cost $5.29 and $5.99 respectively. The Bacon Ranch McCrispy consists of a chicken breast, applewood smoked bacon, crinkle-cut pickles and ranch sauce. Unlike McCrispy, this version is only available for a limited time.
Notably, McDonald's crispy chicken sandwich only launched in 2021 and has done well for the chain amid the so-called "sandwich wars." During the company's latest earnings call, CEO Chris Kempczinski said McDonald's is gaining market share in chicken and called McChicken an "emerging global stock market."
“We are seeing strong growth on our core menu, especially onchicken, which we won some of. We have gained about a point of market share in chicken over the last year,” he said on the call. “Chicken is a big opportunity for us.”
McDonald's isn't the only company adding variations to its successful chicken sandwich platform. For example, KFC recently announced that this is the casetest two new offers– Ultimate BBQ Chicken Sandwich and Spicy Slaw Chicken Sandwich. Late last year, Popeyes added a new Blackened Chicken Sandwich to its menu, illustrating that we may be entering a 2.0 version of the chicken sandwich wars.
Contact Alicia Kelso at[email protected]
