16 september 2021
Why do drinks have to be Halal certified?
Many drinks are also perfectly acceptableHalal-conscious consumers– fruit juice, sparkling water, coffee, tea, soy milk, almond milk and milk from e.g. cows, goats or camels. So why the need forHalal certification?
Ingredients for drinks
Halal certificationis especially important for beverages, because it is inherently difficult to determine what a liquid is made of. Beverages can easily contain ingredients that may not beAllowed, such as alcohol or alcohol-based flavorings, natural and artificial flavorings of specified origin and colorings from unacceptable sources. Like any other processed food,drinks must be Halal certified so that consumers can be assured that they are acceptable.
For example, eggnog, a popular winter drink in the US,is often flavored with rum, which is not halal. It can be easily prepared according toHalal-normen, but only by using milk, cream, eggs, sugar, vanilla pod and nutmeg.Halal certification removes doubts and reassures potential customers that it is acceptable.OfHalal-statusof even simpler drinks, such as a bottled brewed coffee, may be questionable. Some natural flavors and emulsifiers are derived from itanimal products.
If it came from non-Muslim slaughtered beef or pork, the additive would not be halal. Consumers really need to see oneHalal gelukindicates certification to avoid doubt about its acceptance.
Residual alcohol levels
Other drinks, such askombucha, are manufactured to contain naturallysmall amounts of alcohol- in order of0.5% or less. SomeHalal authoritieshave found that the small quantitynaturally occurring alcoholand the fact that this drink is not intended to intoxicate makes it acceptable to Muslims. However, the traces of alcohol lead to uncertainty for many searching buyersHalal products. Kombucha bottles typically state that they "contain less than 0.5% alcohol," which can easily be confusing. In fact, it is a frequently searched question on the internet, which everyone comes up withHalal lifestylebloggersUnpleasantIslamic scholarsUnpleasantkombucha producersbeen weighed.However, when in doubt, most Muslims simply want to avoid an unnecessary purchase.INHalal certificationwould clear up this confusion and make it clear to consumers that this is indeed the caseacceptable according to Halal guidelines, making it easy for customers to find a unique, healthy probiotic drink that suits their needs.
Another important factor that underlines the need for liquor certification is the prevalence ofalcoholic beveragesin many countries.Alcoholic beveragesoften marketed with colorful labels and images of fruit, and otherwise alcohol may be addednon-alcoholic drinkslike sparkling water, which adds to the confusion. If there is any doubt about what a drink contains,Halal consumerswill avoid it to be safe.Halal certification is therefore especially important in countries where alcohol is common to ensure that the product appeals to Halal consumers. A prominent oneHalal gelukwill differentiate your product from others on the market, and indicate at a glance that this is the caseacceptable and reliable.
Halal insurance
Halal certificationof beverages also improves product availability and attractiveness.Halal-certified food and drinksusually wear an easily recognizable oneseal or symbolthat indicates thatpurity and admissibilityregardless of language. This makes it easy forMuslim travelersand immigrants to determine whether a drink isAllowed, even if they cannot understand everyoneingredient on the label.
This applies to both the US and foreign markets: whether the consumer is an American-born Muslim traveling through Malaysia or a Malaysian-born Muslim visiting the US, they can both recognize a distinctive Halal seal and feel confident when purchasing the product regardless of whether they can. decipher a long list of ingredients in their second or third language.
Halal-marketing
This is especially important for Americans and Europeansbeverage companieswant to market products for Halal consumers iMuslim-majority regionsof the world. There is sometimes doubt about thatSoft drinks may contain alcohol, a concern that can hurt sales but can be remedied by achieving resultsHalal certification. There ishigh demandUnpleasantHalal drinksin many parts of the world, especially China, Southeast Asia and parts of Europe with largeMuslim communities, InHalal certification is critical to success in these markets. For these reasons, any beverage manufacturer who wants to canpromoting their product to a global audience or to Halal consumers in the United States should consider obtaining Halal certification.
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