What is a ghost kitchen?: A complete guide | (2024)

We are wearing the inner shovelSpookalignsWe dive into how they work, the different types, whether they are profitable and how you can get started.

This guide helps you answer:

1. What is a ghost kitchen?
2. How does ghost kitchens work?
3. What is the difference between a ghost kitchen and delivery on a brick and mortar?
4. What are the different types of ghost kitchens?
5. How does a ghost kitchen help your restaurant grow?
6. Is ghost kitchens profitable?

Lowdown on ghost kitchens

Ghost -keukens (F.ex.Dark kitchensOr only for the delivery of kitchens) -you have probably heard of this new trend that circles around the restaurant industry.

In the US alone, 60% of consumers order the delivery or pick up at least once a week.¹

Now the costs of driving a traditional brick restaurant are overwhelmingly high, with towering costs during an uncertain demand period, traditional restaurants are simply not built for delivery.

Moreover, the demand for food delivery at a peak is at all times that customers can order food at their favorite restaurants in a certain city.

You appreciate your restaurant and the experience it has to offer, and you may wonder how you can keep this experience when switching to delivery.

We are here to give you everything that needs to know about ghost kitchens, so that you can make the next best decision for your company and be confident in your success, even under unpredictable situations.

What is a ghost kitchen?

Spookaligns, also known as dark kitchens, isCommercial kitchensOptimized toThird -party service of third parties.Kitchens itself has no Storefeat and the staff prepares dishes of their menus that are only available for delivery.Think of it as a virtual restaurant that works as a digital store, with a few employees in the house to fulfill orders online.Just a physical place.

Ghost -Keukens first give you -Class Real Estate for a fraction of the costs compared to bricks and mortar. With ghost kitchens, endless possibilities come in terms of what you can do to launch new brands or to control more virtual restaurants in one place,Because your presence is online.

If you understand how valuable a concept this is for the customer, you know how crucial it is to control the delivery, so that you better meet their needs.

With ghost kitchens you can use the online delivery company that is growing rapidly and is expected to reach $ 1 trillion in 2030.²Now more than ever in the restaurant industry, it is important to adapt to the online delivery market to use market demand.

To remain competitive, it is important to build a delivery service using a ghost restaurant or ghost kitchen model that works on the basis of the current demand.

How does ghost kitchens work?

To get started in oneSpook bitchesOr virtual kitchen, you start renting space in a plant where you can prepare delivery assignments.In your only kitchen space.

Each existing kitchen is fully equipped with basic facilities and customized options to best meet the needs of you and your customers.Here is a fast video that shows how Cloudkitchens works.

With the recent increase in the popularity of larger foodDelivery Providers(Uber Eats, Doordash, Grubhub, Postmates, etc.), It is now more important than ever to build a delivery model that works.Cloudkitchens, We offer the infrastructure and technology that you need to run a successful delivery kitchen company/virtual brand.

• First you get access to your own ghost kitchen that matches commercial kitchen appliances, so that you can adjust them to your needs.
• Then your customer gives an order and regardless of the delivery that Appe uses, you accept all deliveries via a single tablet.
• You mark the order as completely from the tablet in your kitchen and our team takes care of the rest to fulfill the order of your existing restaurant.Does that in the shortest time in the hands of the right delivery person.
• Thanks to faster and accurate deliveries, you can see that 5-star reviews start to roll in from your customers to your existing restaurant company.Voting online.

Are you curious about how you can get started when marketing your ghost kitchen online?

You can alsoDownload our free checklist for restaurant marketing, to ensure that you make your restaurant (or more restaurants) to deliver success.

Now let's dive into how ghost kitchens are compared with traditional restaurants.

What is the difference between a ghost kitchen and delivery on a brick and mortar?

A ghost kitchen concept works differently than a brick and mortar.Connected your experience.

Moreover, you juggling incoming orders on multiple tablets, making it difficult to follow every order and to protect the order accuracy.

Ghost restaurants or ghost kitchens, on the other hand, simplify your delivery activities and increase your efficiency with every order.The order, place the food directly outside your kitchen and a runner will treat the rest.In other words, you will meet more orders in less time.

You can already deliver from your restaurant with brick and mortar and ask how it is different from a ghost kitchen.

Cost less

You are always looking for ways to lower the costs while retaining quality, but it can be difficult in an expensive brick and mortar with more and more delivery orders. With dedicated margins that are printed from both sides and multiple delivery tablets to juggling, it is difficult to concentrate on delivery and to streamline efficiency.

In a ghost kitchen you cook in a kitchen that is designed to lower unnecessary costs.Your traditional high -cost restaurant.But with ghost kitchens that act as satellite kitchens from your main base for operation, you can easily expand from coast to coast with a low capital.

With lower work costs and overhead you can change acceleration and return to the reason why you have opened a restaurant in the first place: bringing tasty food to happy customers.

Optimized for delivery

Ghost Kitchens gives you the kitchen space that focuses on complying with every online order.HOS Cloudkitchens is each equipped with its own software that is needed to follow orders and to reduce the delivery time, which means that more happy customers leave outrageous reviews.All streamlines on a single tablet, whatever delivery app the customer uses.This means real -time, accurate data right at hand.

With a dedicated fulfillment team on site that ensures that every order comes from the right delivery person, you can cook more orders and get them in the hands of them.The better online reviews you will receive.

Simplified menu -items

If you carry out delivery from your physical restaurant, it may be more likely that you record all or all menu items that are available for delivery.Items that travel well and beautifully packaged for every online order.

With every online order you can use the data you receive to schedule your Supply Chain and labor chain based on demand, even with several restaurants.that for 86.

This means less wasted ingredients and fewer hours spent on producing menu items that are not much demand.

More online traffic

You know it with a traditional brick and mortar,The location is the key.But with ghost kitchens, foot traffic is removed from the comparison.For online food .I 2021, approximately 6 out of 10 adults actually claim that they order online delivery rather than you in.³

Make your virtual brand light on every app with food delivery with amazing images of some of your best dishes, and that's it.must be made online and start orders.

There are many different types of ghost kitchens, so we have created a breakdown of each, so that you can understand which is best for your restaurant company.

Ready to see a ghost kitchen in action?

What are the different types of ghost kitchens?

Ghost Kitchens is available in all shapes and sizes where some rooms are shared and others are used by just one restaurant brand.

1. Commissioner -Keukens

Let's say you are an owner of food cars with more food trucks in the Los Angeles area (LA).Commissioner -Keukens, you have special space to prepare and distribute your food to your different locations.

You will get a shared kitchen space available for rent based on your schedule, making it super flexible.Every time you need more space to prepare orders or keep ingredients, you can gain access to your commissioner kitchen without incurring the costs of actually possessing the plant.

You have the basic equipment that you need to get started quickly and efficiently.

2. Commercial kitchens

Do you usually receive larger online orders where you need a lot of kitchen space and support to meet them?Commercial kitchensare larger, industrial kitchens with a permit for restaurant brands and catering companies to cook food.

With a commercial kitchen you are made with your own kitchen space for cooking.

It is not necessary to rent specific times or worry about sharing your space.

3. Incubator Keukens

Incubator kitchens, also known as pop-up kitchens, are temporary kitchens connected to a restaurant with brick and mortar, in a food truck or even a kiosk.Diss pop-up kitchens are designated as a place for preparing incoming delivery assignments.

This helps to distribute and conquer staff, so that the deliveries can switch from deliveries to the incubator kitchen instead of tackling all orders in a kitchen, which can lead to inefficiency and incorrect deliveries.

These kitchens are designed to streamline the efficiency of each delivery assignment that enters the restaurant movement and mortar.

Within each incubator kitchen you have only shared space for delivery, so that you can try new brands at a time that works best for you.

4. Kitchen ballg

In comparison with other types of ghost kitchens, the kitchen pods are easy to transport between places such as parking spaces and behind restaurants.This is usually in the form of shipping containers that are used as a flexible kitchen space.to the ground.

Although they are easier to transport, they are also much smaller.Plus, the ball rings of kitchen are usually dark without windows, making it more difficult to prepare orders quickly and effectively meet the demand for delivery.Ventilation and natural light.

5. Cloudkitchens

Cloudkitchens (Ghost Kitchen) gives restaurant owners their secret sauce for the expansion of the delivery.Offers a series of delivery solutions that best match your specific needs.

Cloudkitchens: how it works

Prime real estate

You have your own private commercial kitchen in a delivery name to prepare orders.

With your ghost sketches 200 to 300 square meters of prime real estate for a fraction of the costs.Ghost -Keukens gives you real estate within a hotspot of the delivery.In the vicinity.

With a traditional brick graph restaurant, you know that location means everything and that usually has a high price.But switching to delivery First means that you can eliminate unnecessary costs without worrying about how much foot traffic your restaurant will have.With delivery -optimized facilities that are easily accessible to deliverers, it has never been so easier to reach a large number of customers in the heart of a city at such a low price.

Some restaurant owners use our place as a commissioner kitchen, because our locations are exactly where all action takes place.Your food company.

Own technology

Every Ghost Kitchenat Cloudkitchens is fully equipped with the own software that is needed to give you better tracking and action data.edits and better data.

With important insight into market demand, your restaurant runs as efficiently as possible.

Logistics and fulfillment

Instead of managing the delivery completely alone, you have a dedicated team on site to ensure that every delivery is accurate and efficient every time.

Having a restaurant in a first class location is usually supplied with the constant headache by managing multiple delivery drivers that come in your restaurant and keep track of every order that comes in. Cloudkitchens is successful with a dedicated team to take care of itThat every order comes from a higher delivery driver.

As soon as you select an order so completely, our fulfillment team will pack it, process the order and hand over for delivery as soon as the driver arrives.To even step outside your kitchen.

Facility management*

Cleaning, maintenance, treatment center and safety are all taken care of for you, so there is no wasted time with extra tasks that keep you busy.company online.

*Service level depending on the factory

How does a ghost kitchen help your restaurant grow?

To put the value of a ghost kitchen in perspective, say you have a franchiser restaurant and because of the pandemic you had to close.Rented to pay on a brick and mortar.

This is where the Cloudkitchens arrive. You can quickly create your restaurant to concentrate on delivery, minimize your costs, maximize your turnover and resume cooking of your best dishes.

In short, a ghost kitchen allows you to build a successful restaurant concept and do business again as usual.

Sleutelless solution

You can launch a ghost kitchen for a month or less.

With commercial kitchens and storage that is designed to help you run your delivery company, you can optimize your company and minimize the costs.Adjust the rest of your equipment to meet your needs.

Focus on the food

You are probably in the restaurant industry because you are passionate about cooking, but are you overwhelmed by managing the operational page of your deliveries?

Our kitchens are supplied with all the pieces in the operation's puzzle, so that you can concentrate on the food.Fulfillment to ensure that your orders are delivered more accuracy in less time.

Build more concepts from a kitchen

Don't miss this: because your presence is digital, you can make more than one brand to focus different segments online.Brand, and you havejust tripled your exposureWith delivery apps.Our most successful restaurant operators often have five or more brands and it is all cooked from one kitchen.

Experiments with a low risk

Have you dreamed of running a successful restaurant company, but did you always feel overwhelmed by the considerable amount of time, money and risks that are added?A high risk -effort for you

But with Cloudkitchens you can loosen your creativity in the kitchen without losing your shirt thanks to low investments and a high reward.Trouble with a traditional brick and mortar.

Plus, the possibility to run more brands that we have just treated, so there is more room for experiments without a big risk..

Opening a mind or dark kitchen requires minimal investments and risk, with unlimited opportunities to grow your restaurant company in the online delivery world.

Minimize costs, maximizes profit

We all know that restaurants are an industry with a low margin, but Ghost Kitchenshelp, you maximize this profit by becoming smarter about running your delivery company.from $ 1 million.

In a typical restaurant with brick and mortar you probably use approximately.30% of your turnover income only on work.¹When you work with us, you can run your restaurant company with only 3 to 5 back-of-house staff.

Are you curious to learn more about how the work costs in a ghost kitchen are compared with a traditional restaurant?Download our Side by Page comparison report.

Is ghost kitchens profitable?

InGhost -kitchens are profitable. The kitchens of delivery help you minimize the costs and at the same time maximize income.The presence is digital with ghost kitchens, you can maximize your exposure with more brands that come from one kitchen.

View the average restaurant margin in this blog →

How do you start a ghost kitchen?

At Cloudkitchens you can launch a joke in a month of a little capital, and our team of experts will work with you to set you up with delivery.Ghost Kitchen I Sacramento, we covered you.

Times have been difficult, but managing your restaurant should not be.

looking for aGhost Kitchen in Austin,,Chicago,,Minneapolis, or somewhere else in the US?We have a number of options that best match your needs.Make contact with us to find the location closest to you!

Sources:

Speed ​​of light.22 online order statistics Every restaurant owner needs to know in 2024.https://www.lightspeedhq.com/blog/online-ordering-statistics/

Restaurant dive.Ghost -Keukens can be a market of $ 1 T in 2030 https://www.restaurantdive.com/news/ghost-kitchens-global-market-euromonitor/581374/

QSR.Restaurants in 2021: Pick up and supply are now important for customers. https://www.qsrmagazine.com/consumer-trends/restaurants-2021-takeout-and-delivery-now-essential-customers