In addition to coaching Psychobabble: Let the buyer take care of it (2024)

I notice that I am increasingly intimidated by people in the executive coaching world..Since these coaches have so much to offer, can I reach the Olympic heights that they confirm?, both personally and professional ". It must be true because they present glowing testimonials of customers who, thanks to their lives -have become phenomenal leaders.

In the middle of the tree of performing coaches it seems to be an even more increased type of trainer: Master Coach. Remarkable professionals differ from the package by “always looking for the things that their customers do not want to see or not wantOr don't want to hear ”.

I have to admit that these autobiographical descriptions of unusually qualified master trainers further injure my confidence.Coaches) between 2500 to 10,000 hours of direct coaching experience.As an executive coach himself, I would apparently be "more filled" - and earn "more money" - if I had to sign up for one of their training programs.

But look and look, there is an even more selected qualification: the most trusted adviser., authentic and able to make emotional connection.For these super people and super women in the coaching world.

Of course, these executive coaches, master coach and most trusted advisors have designed advanced frameworks to help them fight for the good fight.Growing, smart, clean and clear.

Prevents coaching from becoming a fashion

But when I take my "skeptical hat", I wonder if these awards between performing trainer, Master Trainer and most trusted adviser is one of a marketing segmentation plot - a way to fool the gullible people.Psychobabble, language that is highly dependent on psychological jargon and expressions.

With regard to all these acronym models, I want to add that the best knowledge, the psychological dynamics that human behavior controls is far from neat.Recognition by excluding the subtle nuances of human dynamics, they become easy for meat.

By the way, I believe thatThe coaching occupation does not make itself favors by exaggerating what it has to offer.Is behavioral change hard work that is supplied with many setbacks.In most interventions it is two steps ahead, one step back.After that, creating the excessive promises of executive coaches, master trainers and most trusted advisers is very unrealistic expectations.

It may be reasonable to describe the offers that many of these coaches and coaching programs have made as a somewhat questionable sales space.It is high time to invalidate the Lownness behind the spread of jargon and boasting claims when performing coaching.Instead, we need a richer framework to define these types of work coaches, being able to assess the quality of their coaching interventions.

American lawyer Oliver Wendell Holmes Jr. once said: "A spirit that is stretched by a new experience can never return to his old dimensions."Coaching as a language for change and learning has a prominent role to play.

Manfred Kets de Vriesis the prominent clinical professor in the development of leadership and organizational change at Intead and Raoul de Vitry d'AvaCourt President of Management Development, Emeritus.Global Leadership Centerand the program director forThe challenge of leadership, one of Intead's top Executive Development programs.

Professor Kets de Vries is also the scientific director of the executive champion of coaching and advice for change (EMCCC) .Han's latest books are:You will meet a long, dark stranger: perform coaching -challenges;Narrative adventure in the boardroom: how you can ensure that your organization lives happily ever after;InRiding Leadership RollerCoaster: EN Observer's Guide.

Follow Intead -the knowledge aboutTwitterInFacebook.