Which new vehicles are sold above and below the recommended retail price (2024)

Demand for new vehicles is still very high, and dealers still can't get all the hot sellers they would like. At the same time, electric cars are piled up on the lots of car dealers.

Our friends fromiSeeCars.comlooked at which vehicles sold above sticker price and which sold for less than MSRP. Researchers say inflation, interest rates and employment concerns have had little impact on demand for new cars.

Key learning points

Models with a price below the recommended retail price:


  • Four out of six models priced below MSRP are hybrid or electric cars, indicating declining demand for 'green' cars
  • Twenty models have a price of 18 percent or moreoverMSRP, including Jeep Wrangler Unlimited, Mini Hardtop,Genesis GV70, Cadillac CT4-V en Porsche Taycan.

To view the full iSeeCars.com report, click here →

Which new vehicles are sold above and below the recommended retail price (1)

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Which new vehicles are sold above and below the recommended retail price (2024)
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