PHiladelphia Cream Cheese has formally introduced its new Philly Angel followinga national casting callwhich was launched earlier this year.
The new angel is Humberley Gonzalez, a Toronto actress whose television credits includeUtopia Falls, weeszwarton CBC'sWorking mothers. According to Philly, Gonzalez exhibited three key criteria that led to her selection for the role: humor, charm and relatability.
Philly received more than 330 submissions as part of the #PhillyCastingCall campaign, which launched just before the pandemic. The new Angel was originally set to be announced in March, with the first creative debut in May.
Instead, today Philly released its first creation with Gonzalez, a social video from AOR partner Rethink (watch it below) in which Linda Kash – the Canadian actress who played the Philly Angel between 1994 and 2010 – reminisces about her role, before she spread her wings. to González.
“Canadians have a strong emotional connection to Linda Kash as the iconic Philly Angel of the '90s, but a new decade calls for a new Angel and the opportunity for Philly to modernize and reflect Canada today” , says Nina Patel, head of marketing and innovation at Kraft Heinz Canada.
“During the search, it was humbling to see so many talented Canadians audition, each bringing their own unique perspective to the role,” Patel added. “We are inspired by what we saw and look forward to welcoming many Philly Angels in the years to come.”
Philly launched the program in February, saying it was looking for a new Angel who reflected Canada's diverse cultural makeup. A company representative said thisThe messageAt the time, the goal was to make the brand 'future-proof' and strengthen the bond with the consumer.
The Philly Angel is one of Kraft Heinz Canada's best-known marketing assets and is recognized by more than 55% of Canadians, according to internal research. Media for the campaign is being handled by Starcom, while The Colony Project is handling public relations and influencer marketing.
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