I'm Shocked, Shocked: Philadelphia Cream Cheese & Unilever Tagline Review (2024)

  • DoorMark Skoultchi

Of the

Just when I think I've seen all kinds of bad verbal branding, from terrible slogans to bizarre product and company names, along comes something that manages to shock me.

This time the credit goes toPhiladelphia cream cheese, if recentslogan creationis (get ready for) Pheel the Moment.The commercialis about a young, impossibly attractive and happy couple who share a large breakfast in bed. It's a predictable pastiche of warm, fuzzy moments to the tune of what I understand is Philly's theme song: "Spread a little love today." (Which would have made it a lot betterslogan, will think about it.)

Before you write me off as a whiner, let me say that I could have used the slogan "Feelingthe moment.' Of course, that would have been foolish, crazy and grandiose. (Just like cream cheese will actually help me feel the moment.) A typical commercial, in other words. But"Peel the Moment"? Real? It's beyond lame.

Yes, there's phish and phat and all that, but the "f"-reversed "ph" words have new meanings that go along with their new spelling and serve a linguistic purpose. The sole purpose of Philly's ploy is to show how far they will go to promote their own campaignbrand name.

Getting worse. According to a cooking blog I found, a recent Philly ad had the headline "Pheel Triumphant." (Could this be true?) And lest you think this is a recent anomaly, a brain fart of Philly's feverish marketers, I discovered a 2009 Philly commercial that ends with the line "Spread warm feelings." Compared to that, 'Pheel the moment' is practically poetry.

Sorry, Philly, we're removing some of your consonants until you learn how to use them.

Speaking of the 'f' word, you've noticed the latest newsUnilever's German advertising campaign for their low-calorie food lineYou can? Unilever advertises Du Darfst foods (which you can supposedly eat without feeling like you're on a diet) using the slogan“f*ck the diet.”(The slogan was toned down on Facebook to“F*** the diet.”)

Frankly, compared to Philly's corruption of the word "feel," I don't find Unilever's use of the mother of all "f" words terribly shocking. (Although some German consumers disagree.)

Of course, in America, apart from the censorship, a slogan is created"f*ck the Diet"wouldn't have been a smart play. The F-word is still too loaded here to be used in marketing, either in print or graphically (and I mean that in a design sense) without attracting more attention than the overall message it is conveying.

But I understand that in Germany the term is more widely used in the mainstream media and doesn't have the baggage that it does here. If so, then this bold yet conversational slogan, aimed at a teen-to-twenty audience fed up with the rules and restrictions of dieting, makes sense.f*ck the diet. Absolutely yes.

At least that's true, which is more than can be said for Philly's slogan "Pheel the moment." It's just messy.

Characters for Philly:P-H-A-I-L

Figure for Unilever:IN-

Last digit:

IN-

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I'm Shocked, Shocked: Philadelphia Cream Cheese & Unilever Tagline Review (2024)

FAQs

Is there a difference between Philadelphia Cream Cheese and store brand? ›

All of these ingredients together give the cream cheese its iconic thick and creamy taste. And while Philadelphia uses one type of gum as a stabilizer, the generic brand competitors stack multiple thickeners and gums in an attempt to mimic that same texture. It's not the same as the Philadelphia block we know and love.

Is Philadelphia Cream Cheese healthy? ›

Cream cheese is a versatile dairy spread. It's a good source of vitamin A and doesn't provide much lactose. However, it's low in protein and high in fat and calories, so it's best to use it in moderation. Notably, versions like whipped cream cheese are lower in fat and calories.

Who makes the best cream cheese? ›

Philadelphia Named Best Cream Cheese

Philadelphia's cream cheese took first place with a near-perfect score of 99.87. We're not too surprised that the creamy, tangy, OG cream cheese won.

How does Philadelphia Cream Cheese taste? ›

Philadelphia Cream Cheese: "Sweeter." "Tangy and creamy.""Has a nice tanginess." "Smoother.""Grittier and less rich than the other cream cheese." "A little thinner tasting." "Overwhelming." "Got more character.

Is Philadelphia cream cheese better for you than butter? ›

Cream cheese is generally a healthier option due to its lower calorie and fat content and higher protein levels. It can be an ideal spread or dip for those on a calorie-restricted or high-protein diet. If you prefer butter's flavor but want less fat, light butter is a tasty alternative.

Does Philadelphia cream cheese need to be refrigerated? ›

If it's been out for longer than two hours, toss it—better safe than sorry. The storage advice straight from Philadelphia is to, "Re-seal and return product to refrigerator immediately after serving/using. Keep in refrigerator under normal refrigerator temperatures of 40 degrees at all times.

Is it healthy to eat cream cheese every day? ›

While cream cheese is high in fat and calories, it also contains essential nutrients like calcium, vitamin A, and protein. Consuming cream cheese in moderation can be part of a healthy diet, especially if you choose lower-fat varieties or pair it with nutritious foods like whole-grain bread and fresh vegetables.

Is cream cheese healthy for your stomach? ›

It's low in lactose and contains vitamin A, antioxidants and beneficial strains of bacteria that may help promote gut health. However, it's also high in calories and relatively low in micronutrients. It also has a short shelf life and may not be suitable for those with certain dietary restrictions.

Is cream cheese bad for cholesterol? ›

Products like ice cream, sour cream, cream cheese — almost anything made from milk — are high in cholesterol. Several studies have shown that the fat found in dairy can raise your LDL (“bad”) cholesterol level, so avoid eating these products on a regular basis.

Is tillamook better than Philadelphia cream cheese? ›

Instead, it's made with just milk, cream, and salt. Its thick texture and tangy flavor are noticeably superior to its competitors. Since Tillamook cream cheese's release, it has only been sold in tubs, which is great for spreading but less ideal for use in frostings and baked goods.

Why is cream cheese so expensive? ›

While the major effects of the cyberattack in 2021 have diminished, ongoing labor issues that include a shortage of truck drivers as well, as reduced cream supplies, continue to affect production capacity. These factors, as with most things, have resulted in some increase in price.

What is the world's best cheese? ›

10 Best Cheeses of the World
  • Valencay With Ash French Goat Cheese. ...
  • Camembert du Bocage French Cheese. ...
  • Buchette with Ash French Goat Cheese. ...
  • Brillat Savarin Fresh French Cheese. ...
  • French White Winter Truffle Butter Roll. ...
  • Parmigiano Reggiano DOP Italian Cheese, Aged 24 Months. ...
  • Perlagrigia Italian Truffle Cheese.

What's the difference between Philadelphia cream cheese and regular cream cheese? ›

When it comes to taste and creaminess, they rate Philadelphia significantly higher than other cream cheeses. consistently proves its worth for chefs across the industry in so many of their dishes. "There are plenty of cream cheeses on the market, but only Philly has the rich flavour and texture that makes dishes sing."

Why is Philadelphia cream cheese so popular? ›

Philadelphia has a long history of high standards, quality and freshness that lives from passionate people. Philadelphia is sold in more than a hundred countries on six continents, making it the largest cheese brand in the world.

Is Philadelphia cream cheese actually made in Philadelphia? ›

Philadelphia Cream Cheese is actually the product of small town Chester, NY, not Philly. So why is this tasty spread labeled Philadelphia when its roots are in NY? This is the tale of Philadelphia Cream Cheese. As you can imagine there are a lot of myths of how Philadelphia Cream Cheese got its name.

Is store brand cheese the same as name brand? ›

Even though purists may want to stick to the big brands for peace of mind, it doesn't mean that store-brand cheese is outright inedible. Far from it. In fact, 365, the Whole Foods store brand, scored relatively well on a recent cheddar cheese taste test, even beating out heavy hitter name brands like Kraft.

Are all cream cheeses the same? ›

Are all cream cheeses the same? No, they are not, there are differences in the ingredients and in the way they are prepared. The ingredients of most commercial brands of cream cheese include milk, which is usually pasteurized cow's milk, cream, preservatives and stabilizers.

Is homemade cream cheese better than store bought? ›

It's so much smoother, lighter, creamier. The main difference is that store-bought cream cheese usually has a gum listed in the ingredients (guar gum, xanthm gum, etc.) which mean it's a lot thicker and denser. It's so good, that I probably won't ever go back to store-bought cream cheese ever again.

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