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Description
Burger King has launched a surprise global integrated advertising campaign featuring the iconic Whopper covered in mold. Yes, you read that correctly. A Whopper sandwich covered in mold. Instead of presenting its product in the classic flawless and often perfect photographic style commonly used to showcase fast food products, Burger King let its most iconic product rot to make a powerful statement: the brand has achieved a milestone achieved by removing artificial preservatives from Whopper sandwiches in most European countries and select US markets*. In addition, the brand has removed colors and flavors from artificial sources from all core sandwiches and side dishes in these European countries and in the United States.
From the bun to the freshly sliced onions, tomatoes and lettuce and 100% beef, the striking images show the real mold that grows on every piece of the iconic burger. The groundbreaking campaign refers to the number of days that have passed since the sandwich was prepared, and one line reads: "The beauty of no artificial preservatives."
This professional campaign titled 'The Moldy Whopper' was released in Sweden in February 2020. The campaign was created for the brand: Burger King by advertising agencies: David, INGO and Publicis. This integrated media campaign covers the food industry and contains 5 media items. It was filed about 4 years ago.
credits
Advertising agency: INGO, Sweden
Executive Creative Director: Björn Ståhl
Art director: Max Hultberg
Lyricist: Magnus Ivansson
Planner: Simon Stefansson
Accountdirecteur: Rickard Allstrin
Account Manager: Mia Melani
Latest art: Åsa Eklund, Alexander Lundvall
Technical director: Stefan Kindgren
Advertising Agency: DAVID Miami
Global CCO and Partner: Pancho Cassis
Creative directors of the group: Fernando Pellizaro, Jean Zamprogno
Senior Art Director: Camilo Jimenez
Art director: Sergio Takahata
Group Account Director: Stefane Rosa
Executive producer: Carlos Torres
Advertising agency: Publicis
GLOBAL CCO: Bruno Bertelli
CCO: Eduardo Marques, Jorg Riommi
ECD: Pablo Dachefsky
Art director: Ivan Montebello
Lyricist: Pablo Murube
Photographer: Pål Allan
Food stylist: Anna Lindblad
Photo assistant: Erik Ögnelooh
DOOP: Viktor Kumlin
Photographer: Kalle Dahlberg
Art Buyer / Producer: Jenny Steggo / Colony
Producer and director: Markus Ahlm
Producer: Lena von der Burg
Online: Erik Lindahl / Colony
Sound: Quint Starkie
Character: Jean-Claude Soret / MPC London
Music Supervisor / Intro Composer: Maria Moritz, Stephan Moritz / MOKOH Music Berlin
Music / Direction: Danny Simon / Mayflower
Co-founder: Ryan Schinman
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