Burger King is taking on McDonald's with a new gut bomb burger (2024)
Think of it as the battle of the gut breakers.
In an effort to go after McDonald's, Burger King unveiled a massive new burger made with half a pound of beef, which went on sale Thursday.
The Double Quarter Pound King Sandwich takes direct aim at McDonald's Double Quarter Pounder.
Burger King's version consists of two beef patties with American cheese, sliced onions, pickles and ketchup on a toasted bun with sesame seeds.
Unlike the Double Whopper, the new Double Quarter Pound King has no lettuce, tomato or mayonnaise, but does have two slices of cheese, the company said. The new burger also contains 60% more beef than the old Big King burger.
The new Burger King burger has 900 calories and 54 grams of fat and the Double Whopper has 900 calories and 58 grams of fat, or almost half of the 2,000 daily recommended calorie intake for adults. The chain's most calorie-dense burger is the Bacon King with 1,150 and 79 grams of fat.
In contrast, McDonald's Double Quarter Pounder with Cheese has 770 calories and 45 grams of fat, while the Big Mac has 540 calories and 28 grams of fat, according to the chain's website.
But one thing is clear: the new King burger can be a profit engine in the fast food wars. With a suggested retail price of $5.39, this contrasts with the wave of cheaper burger choices appearing on menu boards.
Plus, in true Burger King fashion, managers are using the new sandwich to beat the competition.
"We would like to extend our deepest condolences to all the flat-fried double quarter pounders out there. We are passionate about the competition," Burger King said in a statement.
This isn't the first time Burger King has cheated McDonald's. A Halloween ad featured a scary version of Ronald McDonald, made to resemble Pennywise from the horror movieOf, based on the StephenKing book. The slogan was: "Come like a clown, eat like a king."
Burger King's sales grew 3.6%, owner Restaurant Brands International said in its third-quarter earnings report. McDonald's has made strides in 2017 with the introduction of the exclusive Signature Crafted Recipes sandwich line, handcrafted McCafe drinks and the new $1-$2-$3 Dollar Menu.
Both chains – as well as Wendy's and smaller regional fast-food burger chains – are facing increasing competition from the so-called better burger players, who serve more expensive and some say tastier versions of the American classic, such as Five Guys, Smashburger, Shake Shack and Fatburger.
“Menu initiatives that add something new will drive some traffic. That's the one thing quick-service restaurants need to do to attract customers,” says Helena Song, who covers Restaurant Brands International for S&P Global. “This particular initiative aims to attract the die-hard hamburger eaters.”
Founded in 1954, Burger King is today the second-largest fast-food burger chain in the world, with more than 15,000 locations worldwide, the company said.
Ontario-based Restaurant Brands International's portfolio also includes Tim Hortons and Popeyes.
Follow USA TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer
McDonald's promotion launches on June 25 and will have either a McChicken or McDouble, four-piece chicken nuggets, small fry and small drink, The Wall Street Journal reported. It will be available for about a month. What would you get in the $5 meal deal proposed by McDonalds?
The Miami-based chain says it's bringing back its “Big King” sandwich, which looks a lot like the popular Big Mac made by its bigger rival McDonald's. Burger King says it's an addition to the permanent menu rolling out this week. Burger King says it previously offered the Big King as a limited-time offer.
Burger King is bringing back the $5 “Your Way Meal,” Bloomberg reported. The company didn't say when the new combo — a sandwich from a choice of three, chicken nuggets, fries and a drink — will be for sale but said it would be available for a few months once launched, Fox News reported.
Like many other fast-food restaurants, Burger King stops serving breakfast at 10:30 a.m. That, however, is still plenty of time for you to get there to get your buttery croissant fix before kicking off each day.
Together, they'll cost just $6. McDonald's fans can mix and match as they please, but adding fries and a drink will cost extra. McDonald's two for $6 menu includes the Big Mac, Quarter Pounder with Cheese, 10-piece Chicken McNuggets, and Filet-O-Fish.
McDonald's is celebrating the 50th anniversary of its popular Egg McMuffin Thursday by offering the iconic breakfast sandwich at a throwback price -- 63 cents. So how can you snag one? Customers can order the Egg McMuffin, and any add-ons, for carryout, drive-thru or dine-in at participating restaurants.
The Double Big Mac is double the fun with four 100% all-beef patties. It's topped with pickles, crisp shredded lettuce, finely chopped onions, our iconic Big Mac sauce, and a slice of American cheese, all sandwiched between a fluffy sesame seed bun.
The Big Mac was at a major disadvantage in this taste test because of the overpowering amount of special sauce. But even if there was less sauce on my Big Mac, it still wouldn't have won. McDonald's dry, small patties are simply no match for the flavorful and juicy grilled patties that Burger King uses.
Features the Bacon Cheeseburger, Chicken Jr., Value fries, and Value fountain drink. Each featured item for $1. Price applies to featured item without modification. Tax extra. Value menu prices may be higher in some markets.
What Is Burger King's New Value Meal? The meal is called $5 Your Way and includes a Double Whopper Jr., a small order of fries, a 4-piece nuggets, and a small drink. The meal actually isn't new at all, but simply making a return.
Burger King has a rule, and it's that “you rule.” Employees of the fast food chain are required to offer every customer a crown — regardless of age or what is ordered. They also have to say, “You rule,” according to Bloomberg.
The McDonald's Big Mac meal is served with our World Famous Fries and your choice of an icy Coca-Cola or other fountain drink. There are 1,120 calories in a Big Mac Combo Meal with a medium Coca-Cola® and medium Fries. Get one today using Mobile Order & Pay* or get it straight to your door with McDelivery®!
The all-time high McDonald's stock closing price was 298.82 on January 19, 2024. The McDonald's 52-week high stock price is 302.39, which is 19.3% above the current share price. The McDonald's 52-week low stock price is 245.73, which is 3.1% below the current share price.
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