What's in a name matters, at least here.
When Shakespeare said, 'What's in a name?' Centuries ago, he could never have imagined that his simple question would prompt American QSR giant Burger King (BK) to release two advertisem*nts. The Whopper, BK's most popular food item, is not a burger, although it looks like one. That's why it was important to illustrate the difference between a Whopper and a burger.
In a 58-second slot released two weeks ago, BK says, "A burger is a burger. The Whopper is the Whopper. And yet people get them mixed up."
The clear differences, according to BK, lie in the Whopper's towering seven layers and its size, which is larger “in all CAPS.”
BK has also introduced 'It's not a competition' to further elaborate on this fact. You have to fill in the blanks with emojis, stickers, text,GIF to the sentence: It is not _____. It is a _______. The winners will receive a free Whopper.
To get the gist of this Whopper vs. burger debate, you have to go back a month. BK had a few people try to tell the difference between a burger and a Whopper. Initially the unanimous opinion was that they are both hamburgers.
But when they took the first bite, the difference became clear. Factors such as juiciness, multiple ingredients, super sauces and grill marks (proof that the patty has been grilled) appeared. The final scene of the ad made the difference clear: “It's not a burger. It's a Whopper.'
Why do we feel that the burger that was 'lost' was a subtle nuance at BK's rival McDonald's?
