As the commercial printing industry, along with the U.S. economy, recovers from the pandemic, print service providers may turn away from COVID-related products – such as PPP and signage – to refocus their sales efforts on print buyers in key print verticals.
But which vertical markets should CEOs, sales managers and print vendors focus on in an uncertain, inflationary environment driven by rising input costs, including consumables (especially paper) and labor wages? A sales environment in which printers struggle to pass on these additional costs of doing business to their customers?
A good research instrument is the latest“Printing PrintsTop 100 print buyers in 2022"(PI-100), an annual list and expert analysis prepared by Vincent Mallardi, a veteran print industry forecaster, that builds onlast year's rankings and comments.
Of the top 100 entities expected to purchase a total of $57.852 billion for printing in the coming year, Mallardi highlights three key sectors that appear more willing to accept higher price levels passed on by printers due to inflation and increases in their input costs: Logistics/Freight, food/drink and health.
Top sectors for print buyers in 2022
Overall, the top 25 print purchases will account for nearly half of PI-100 demand and likely more than a sixth of all print purchases, the research report said. Of the entire PI-100, the most important print purchasing sectors will be medical/pharmaceutical (15.1%), packaged food (11.8%), personal care (8.3%) and telecom (7.9%). %) are.
Not surprisingly, the U.S. Postal Service (USPS) maintains its position as the No. 1 print buyer on the PI-100 list. It is helping to drive the logistics/freight market as it focuses on growing its parcel delivery business to offset the continued decline in mail volumes. Yet labels/packaging are still responsible for more than half of the US$2.03 billion annual print spend. What will be new, however, will be major spending on fleet graphics as the agency replaces its vans with 165,000 next-generation vehicles over the next decade.
click hereto download this free report, which also provides information on the other 99 units including "Printing PrintsTop 100 print buyers in 2022.” Happy to sell!
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Mark Michelson Author's page Mark Michelson is editor-in-chief ofPrinting Prints.Michelson, who has served in this role since 1985, is an award-winning journalist and member of numerous industry associations. Reader feedback is always encouraged. E-mailmmichelson@napco.com
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