What is a vision?
A vision is a long -term and inspiring picture of what an organization strives to achieve in the future.Ident that the ultimate goals and ambitions of the company describe.
Examples of visions:
Google: "To organize the information of the world and to make universally accessible and useful."
Ikea: "To create a better daily life for the many people."
Tesla: "To speed up the transition from the world to sustainable energy."
What is a mission statement?
Mission Declaration describes what the company does for which customers and how it differs from competition.
Examples of mission statements:
Spotify: "Give people access to all the music they always want - in a fully legal and accessible way."
Airbnb: "Creating a world where everyone can listen everywhere, give healthy journeys that are locally, authentic, diverse, including and sustainable."
Nike: "To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete."
How does vision and mission declaration relate to each other?
The vision and the mission statement complement each other and are both important to create a coherent and successful strategy.
The relationship between vision and mission statement:
The vision inspires and motivates while the mission declaration concrete and guides.
The vision is long -term and abstract, the mission statement is short and concrete.
The vision gives a general goal that describes the mission statement how this goal is achieved.
Other important concepts: values and goals
In addition to vision and mission statement, there are several other important concepts that play a key role in the strategic planning of the company.
Were were: Values are the basic principles and beliefs that control the culture and decision of the company -they serve as ethical guidelines for how the company and its employees should act.
Examples of values:
Google: "Focus on the user and everything else will follow."
Coca-Cola: "Leadership, cooperation, integrity, responsibility, passion, diversity, quality."
Zappos: "Lever wow door service."
Goal: Goals are specific, measurable and time -bound statements about what the company wants to achieve.
Examples of target:
To increase the market share by 15% within the next two years.
To launch three new products in the coming year.
To improve customer satisfaction by 20% within six months.
To create a Vision and Mission statement
Formulation of a strong vision and a clear mission statement is essential to give your company a clear direction and a long -term goal.Goal:
Create a vision
Saml this team:Involve management and important people in the company to get different perspectives and ideas.
Identify the core values of the company and long -term goals: Discuss what is the most important thing for the company and what you want to achieve in the long term.
Formulate an inspiring vision:Create a short and powerful sentence that describes the desired future.
Test and adjust:Presents the vision of the entire company and collect feedback.Means the necessary adjustments to ensure that they resonate with everyone.
Implement and communicate:Integrate the vision of all aspects of the company, from strategic plans for daily activities.
Workshop -Download instructions to make vision ...
Make a mission statement
Analyze the market and competitors:Understand the market in which you work and identify your competitors.
Define your customers and their needs:Determine who your target groups are and what needs and problems they have that your company can solve.
Identify your unique positioning:Determine what your company makes unique compared to the competition.This can be unique products, services or approaches.
Formulate the mission statement:Write a clear and short description of what your company does for which customers and how to differ from the competition.
Test and adjust:Just as with the vision, you must present the mission statement to the entire company and collect feedback.Row this if necessary.
Implement and communicate:Integration of the mission declaration in all strategic documents and use them as a guide for decision and daily activities.
Download workshop -Instructions to create a mission statement ...
Creating a vision and a mission statement is an iterative process that requires obligation and cooperation.GoalThe process can be made easier and more efficient, which leads to a clearer direction and a stronger cohesion in the company.
Practical examples and case studies
To understand how vision and mission statement can be effectively implemented, it is useful to look at some real examples.
Casestudie 1: Tesla
Vision: "To accelerate the transition from the world to sustainable energy."
Missionary Statement: Tesla designs and produces electric cars, solar energy systems and energy storage solutions to promote sustainable energy and reduce dependence on the world of fossil fuels.
Casestudie 2: IKEA
Vision: "To create a better daily life for the many people."
Mission explanation: IKEA offers a wide range of well -designed and functional home decor products at such low prices that as many people as possible must be able to pay.
Vision and mission statement are important concepts that help companies to create a clear direction and a strong goal.Not only important for large companies, but also for small and medium -sized companies that strive for growth and success.
