As brand names go, Philadelphia Cream Cheese couldn't be more misleading: It was never a local product.
But the name has certainly given that impression over the years. Recently a reader wroteCurious Philly,the Inquirer platform, where readers can ask questions to our journalists, and I wonder if it was really made here.
Philadelphia Cream Cheese was invented in New York in 1872,according to Kraft Heinz Co., and was named in 1880as part of a marketing strategyto associate the product with the high-quality food and dairy production that the Philadelphia area was known for at the time.
Over a century later,Philly is once again considered a food mecca, and the iconic brand has endured. Philadelphia continues to dominate the U.S. cream cheese industry with a market share of more than 60 percent in recent years, he saidreports from market data companies. Different types of Philadelphia berriesfour of the five best-selling cream cheese slots available on Amazon. To look upcream cheese on Wikipedia, the free encyclopedia, and the sign is illustrated with a bowl of Philadelphia.
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Jeff Jubelirer, a public relations strategist who has worked in Philadelphia for 20 years, said the company's staying power is particularly impressive considering most grocery stores now sell their own generic brands of cream cheese.
“Is Philadelphia really better than store brand Wegmans or others?” Jubelirer asked. “But people are still willing to pay more for it, and there's a reason for that.”
Jubelirer said it's a better time than ever for any brand to join the city, pointing to its thriving restaurant scene and high-profile events like the Pope's visit in 2015, the 2016 Democratic National Convention and of course the Eagles Conference. 2018 Super Bowl victory.
“Being on par with the city now is seen as better than it was 20 years ago, I think,” Jubelirer said. “And I think there's a real sense of pride that we're from here.”
“Philadelphia is kind of on the road,” he added. “No pun intended.”
