If you're craving a Burger King Whopper on a Friday or Saturday, you're in luck.
Burger King returns the price of the Whopper to the original price from 1957: no less than 37 cents.
The deal, available on Friday and Saturday, is in honor of the chain's 64th anniversary.
“In 1957, Burger King changed the game with the introduction of the Whopper sandwich – an iconic flame-grilled burger cooked YOUR way (with 1,024 possible combinations, to be exact),” wrote Zahra Nurani, chief marketing officer at Burger King North America. in a statement. “And now, 64 years later, we're excited to celebrate our beloved burger by offering The Whopper exclusively to Royal Perks members for the original price of 37 cents.”
The deal is available to anyone who signs up for a Perks account, the chain's loyalty program.
One discounted Whopper is allowed per Perks account and must be purchased through the fast food chain's app or website.
You must add the burger coupon before placing your order.
A Whopper, which weighs 667 calories, costs about $4.30.
©2021 Cox Media Group
As an enthusiast with a deep understanding of fast food history and promotions, I can confidently attest to the significance of Burger King's recent promotion celebrating their 64th birthday by offering the iconic Whopper at its original 1957 price of 37 cents. This promotion is a nod to the Whopper's storied history as a game-changer in the fast-food industry, revolutionizing the concept of flame-grilled burgers customizable to individual preferences.
The Whopper's introduction in 1957 indeed marked a pivotal moment for Burger King, showcasing their commitment to innovation and catering to customer preferences. Burger King's North America head of marketing communications, Zahra Nurani, emphasized the Whopper's iconic status and highlighted its appeal with over 1,024 potential combinations, showcasing the brand's dedication to customization and choice.
This promotion is exclusive to Royal Perks members, Burger King's loyalty program, which requires users to register for an account. By offering the discounted Whopper exclusively through their app or website, Burger King strategically leverages digital platforms to drive engagement and reward loyal customers.
It's important to note that the promotion is limited to one discounted Whopper per Perks account, and customers must add the coupon for the discounted burger before placing their order. Despite the steep discount from its usual price of around $4.30, it's worth considering the Whopper's nutritional information, weighing in at approximately 667 calories.
Overall, Burger King's decision to revisit the Whopper's original price as a birthday celebration not only serves as a nostalgic nod to its humble beginnings but also underscores the brand's ongoing commitment to innovation, customer satisfaction, and loyalty programs in the competitive fast-food landscape.
